Where did it all start for Swarm? In March 2012 one little big idea, shot on a $500 budget, won 1st prize in the Mofilm International Advertising Competition. The advertisement was so successful online that Durex pushed it straight to television in China. This January 2019 I was asked by Durex to re-edit a 15-second version of my advert. I am delighted to announce that the advert has now gone viral on Facebook and hit 4.2 million views and counting.