Durex China wanted to launch a playful and a slightly provocative campaign to help promote safe sex (condom use) to a younger audience – in particular those experiencing sex and intimate relationships for the first time.

Our idea was to show a male teenager fastidiously – but also comically and unconventionally – preparing for his first sexual encounter. Swarm Film’s first place, award-winning advert for the MOFILM Durex China 2012 international advertising competition.

The advert aired on television in  China and was remade with Thai, South Korean and Indian actors for international audiences. In January 2019, Swarm Films was engaged by Durex to re-edit a 15-second version of the featured advert. The advert has now gone viral on Facebook with 6.2 million views and counting.

https://www.facebook.com/DurexPH/videos/2489375481099578

Press: https://thegrandnarrative.com/tag/iggy-cerda-salas/