Telefonica has introduced a unique low-cost mobile network in Ireland. The catch? You can’t join until you are 18 and must leave when you are 22, because they believe that these are the best 48 months of your life. 

Telefonica wanted a fun, vibrant and humorous advertisement targeted at a young audience. 

Our idea was to show a teenager savagely destroying his birthday cake symbolising his entry into the wild abandon of early manhood. Swarm Film’s 2nd place award-winning advertisement for the MOFILM Telefonica international advertising competition