Playstation 3 wanted a playful and irreverent advertisement showing how its console allows people to connect with their extraordinary selves and escape their everyday lives.

Our idea was to depict a man undertaking a comically degrading, joyless and mundane job by day but taking solace in his prowess on the Playstation 3 console by night.

Swarm Film’s shortlisted entry into the MOFILM PlayStation 3 international advertising competition 2012.