Summers in China are hot, sticky, sweaty, uncomfortable.The heat saps energy and makes people feel lazy, lethargic and easily irritated. LUX launched a product, LUX Juicy Fresh – a range of tropical fruit-flavoured soaps/wash – and wanted a youthful, fresh and vibrant advertisement targeted at a young audience.

Our idea was to show how a young woman keeps cool in a hot yoga studio by using the body wash. Swarm Film’s 3rd place award winning entry for the MOFILM Lux China international advertising competition.